Motion design allows brands to communicate with energy, clarity and personality, transforming static visuals into dynamic storytelling. Drawing on my experience creating motion content for Birketts LLP, I develop animations that bring brand identity to life across digital platforms, presentations and social media. By combining timing, movement and visual hierarchy, motion can simplify complex information, enhance engagement and make a brand feel more modern and approachable. My work focuses on ensuring every animation is purposeful, polished and aligned with overarching brand strategy, strengthening recognition and leaving a lasting impression.